What Does SEO Do?

SEO is the process of improving the organic performance of a website. This means that the performance of a site is determined by its on-page and off-page variables. For example, when a visitor from a particular region goes to a particular page on your site, your traffic can be affected by that region’s geotargeting.

On-page variables affect a website’s organic performance

For a web based business of any scale, website optimisation should be an ongoing marketing activity. Having a site that ranks high on Google’s index of relevant content is one of the best ways to ensure your customers can find your business online. Add to this a well-designed website that loads fast on mobile devices and desktops alike and you will give your business an edge on competitors in your niche.

A good user experience is also the gold standard in today’s competitive online business environment. Keeping your website visitors engaged with interesting, interactive and shareable content is the key to long term success in organic search results.

Timing is also an important factor with the right type of content created at the right time ensuring you will reap the benefits in traffic. This can either be newsworthy content in your niche or what is often referred to as ‘evergreen content’.

Is SEO worth it?

This is the golden question many people will ask themselves before they consider hiring someone. SEO doesn’t come cheap and requires significant investment. In the highly competitive world of digital marketing, search engine optimisation can be a daunting task when your competitors have the edge in terms of a long-established brand and a website with high authority. While SEO can yield significant results, it can also be a costly and time-consuming process.

All things considered SEO should always be a vital component of any business’s online strategy. This is especially true if your company has a website. The right SEO can make your website easier to navigate and more likely to attract new customers.

Despite the hype surrounding SEO, it is not a magic wand. To get the most out of your efforts, you need to follow a strategic plan. A good SEO company can help you determine the most effective ways to achieve your goals.

Search engines like Google have a complex algorithm that changes hundreds of times a year. If you aren’t up to speed on algorithms changes, you could miss out on valuable opportunities. It may be wise to consult with a reputable SEO company to ensure your website’s rankings keep up with your competitors.

Geotargeting and SEO

Geotargeting is a way to target your content based on the location of the searcher. The more targeted your content is, the more likely it is to be visited and viewed. Geotargeting is an important part of SEO. It can increase conversion rates, improve lead potential, and increase brand awareness when done correctly.

In order to get the most out of geotargeting, you need to understand your target market. You can find out what people in your area are looking for by conducting keyword research. Using the right keywords can help your website rank well in SERPs. But, if you want to take your SEO to the next level, you can make use of some more advanced techniques.

One way to improve your search results is by making use of Google Maps. Google Maps allows you to add a regional reference to your listings, enriching your results with local search hits. The same aims can be achieved with a Google my Business listing which means your business shows up in what is referred to as the ‘local pack’ results.

So when it comes to the question ‘what does SEO do?’ the answer, in short, is it improves website visibility on search results pages. Done well it helps not only grow a business but propel it to new heights in terms of leads and sales.

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