The 9 Worst SEO Tips 2019

 

SEO Tips 2014It’s that time of year again. I’m looking at all the words of encouragement on Linkedin, and Richard Branson is telling me ‘it’s not about the money’.

Unfortunately quotes will not make you money from the Internet. A positive mental attitude will not make you money from the Internet – and neither will Richard Branson.

So you find yourself looking at the blog you last updated in June 2013 and think this year is going to be different but it won’t be.

Your website is not on page one when you search. It’s not even close, even though you have been trying to get it there for months. You look on at your competitors and think, they don’t deserve to be there. Why is Google giving them a high rank and not me?

The reality is Google doesn’t play fair and it won’t in 2019, so what do can you do? You could always start by avoiding look these 9 worst SEO Tips…

1. Stuff your website with keywords

Stuff your web pages with keywords. Mention that keyword in every sentence to make your content look as natural as a penguin riding a camel in a desert (more on penguin and stuffing later). It’s not about your website visitor it’s about you and getting your website to the top with a load of indecipherable babble. Made up case studies and testimonials from imaginary friends. These are all common tactics to try and inflate a websites rankings and sometimes they might even work. Unfortunately they won’t in the long term if nothing is done to gain some real credibility.

2. Build thousands of unnatural looking links

Everyone knows how important link building is. This is why you should get hold of as many links as you can. Better still, use one of the many automated services out there to get hold of thousands for you cheaply. That way you won’t need to spend time writing useful content and getting authority sites to pass on useful link juice. Link juice to you is like carrot juice – not worth the time or effort.

You would rather upset Google’s penguin, which is not some cuddly creature you imagined from that kids movie Happy Feet. Oh no, this penguin is your worst nightmare because it gets your website penalised for unnatural looking links.

3. Write useless blogs just for the SEO benefit

Keep posting content on your blog because someone you know told you to. It doesn’t matter if it’s any good, just post it anyway because content is king. Even if nobody is reading it, the search engines will. If you can’t be bothered to write it yourself, get someone on Elance or Odesk to do it for you for a dollar an hour in their second language. They will love you for it because they would rather spend time writing crap for you than cleaning it from toilets in their second job (which probably pays them better).

4. Steal content from other websites

The easy way to get content on your website is to steal it. The BBC, Telegraph, Sky News to name but a few will have plenty of news you can copy and paste onto your blog. At the end of the day news is news so what’s the point in giving your own perspective on things when somebody has already spent hours of their time researching it for you? I heard this from a client once.

5. Add duplicate titles to all your pages

You want to rank for ‘SEO Chester’ so you give every page of your website this one title. Surely one of them will be on page one this year or perhaps all of them will be on page 5 due to them all competing against eachother.

6. Write press releases and keyword stuff them

Press release distribution services are great for backlinks. You can write a press release about nothing in particular and stuff it with keywords that point directly back to your website. This content might even get syndicated amongst a whole bunch of other low grade websites diluting your own authority even further and making your website look spammy.

7. Be fixated on keywords

Google has taken away the ability to see the keywords people are using to find your website in Google Analytics unless you’re paying for Google ads and where they are searching from. Do keywords matter anyway anymore? Yes they do and there are plenty of tools around to help with research. There are also rank tracking tools that will feed an unhealthy obsession with keyword rankings. Use at your own risk.

8. Be even more fixated on keyword phrases

We love ‘web design Wrexham’. It is because we love ‘marketing Wrexham’ that we can provide you such a great service from our ‘Internet marketing Wrexham’ offices. It is here you will find our undergraduates on work experience churning out this keyword phrased rubbish for our shop window.

9. Believe everything your website designer says because he or she is ‘a techie’

They put your website together. They even built you a fully-fledged ecommerce store with all the trimmings including payment gateways and sold you an add-on package to “evolve” your business. The one thing they forgot to do for you was figure out how to get your website on Google.

You spend months waiting while they tell you the setup is the best around and your website will float to the top all by itself.

When you lose patience after 12 months and hire an SEO consultant they go out of their way to be hostile. Your website is their baby not yours, the SEO is just some bad guy trying to steal it.

Whatever you decide to do with your website this year, good luck with it but please don’t try to cheat. It will only end in tears this time next year.

If you have any tips to add to this list I would be interested to hear them. Please leave your comments below.

3 comments

  1. maria says:

    Hi Brett! Couldn’t agree more with your points but what I can’t help but notice is that keyword fixation is still very much in existence, in fact would you agree that despite the importance of quality, creating something useful and valuable for audience- businesses are still more than ever driven by their keyword hunger shall we say. Do you think there is any hope of keywords ever sitting on the bench?

  2. Brett says:

    Hi Maria

    Thank you for your comment. I think an SEO consultant still lives and dies by keyword rankings and clients can be as patient as the board of a football team. The rank is the ultimate prize rather than the overall value you can bring with a long term content strategy. New keyword discoveries can be made and business owners can carve out a little niche for themselves with just one blog. This blog for example is continuing to attract some traffic 4 months after I wrote it.

    I doubt that many SEO companies would choose ‘SEO Tips’ as a focus and would concentrate on keywords like ‘seo services’ services instead. The latter would be nice if I could get it on UK page one but with the former I can attract people who may be on the lookout for a tip or too.

    Do I see keywords sitting on the bench in the future? I think it is highly unlikely because ranking for those money keywords just works.

    Looking at the long tail works too but few businesses have the patience for that kind of strategy to bear fruit. Small businesses in competitive niches just don’t have the resources to compete on a national level and for them it should be more about planting seeds. It should be seen as an investment in the future. Less about keywords and more about the most important thing that business owners should be focused on – providing real value.

    What do you think?

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