Black hat SEO is seen as the dirty, seedy side of search engine optimisation, which is why so few SEO companies talk about it. The black hat SEO practitioner represents the dark side of SEO, someone in the shadowy margins who doesn’t play by the rules.
Black hat SEO is everything white hat SEO isn’t because it’s all about doing bad things like manipulation, cheating and spoiling search results for everyone else. Most of what you read about search engine optimisation focuses on white hat because it’s ethical and everyone says it’s good.
Good it may be but there is one fundamental problem with white hat SEO – the unpalatable truth is it won’t work unless you have the resources to make it work. Anyone who says otherwise is in denial.