Here are the answers to questions we regularly receive about SEO.

What is SEO?

SEO stands for search engine optimisation. These days search engine optimisation covers a whole range of activities from SEO copywriting, to more technical on-page editing of things like page titles and meta descriptions.

Is it possible to get my website to the top of Google?

Despite what you may hear, it is possible to achieve a page one rank for your keywords. It is also perfectly possible to get your website to the top of Google for your keywords with a little hard work. It has to be said, however, that it would be virtually impossible to rise to the top for all your keywords. That said the arrival of localised search has now made it easier to compete for the top positions if you are a business targeting local customers. So for example if someone searches for ‘builder’, then they are more likely to see a set of results for local builders.

Do I need a blog?

The short answer is yes. It is vitally important to keep your website fresh and updated with content that users will find valuable. Content marketing is now a huge part of SEO and is not to be ignored. It is important to post regularly when you start a blog to keep things fresh and up to date.

What is on-page SEO?

On-page SEO covers everything from basic website architecture, editing page titles and meta descriptions, internal link building between pages, adding alt text to images and so on. It also covers the actual text content you add to a web page. It is important to mention keywords in your copy but don’t over do it.

What is meant by off-page SEO?

Off-page SEO is all about link building. This can be achieved via social media, guest blogging and online press releases. This is why content marketing is so important. Content is your currency.

What is ‘white hat’ SEO?

Sticking to Google’s SEO rule book in all your SEO activities. It will take you longer to achieve results using white hat techniques so it depends how long you have to achieve results with SEO.

What is meant by ‘black hat’ SEO?

This is seen as the more seedy, dirty side of SEO. You may be surprised just how many companies engage in activities such as adding links to their client websites to artificially inflate their own rankings, buying links, cloaking etc. Black hat SEO is all about short term gain, if you can take the risk, then the reality is, it can be worthwhile, however it will inevitably result in a penalty at some point and this will be very hard to recover from.

Can you rank a website without links?

Backlinks have always been an important part of SEO. Links count as votes for your website and it is unlikely that a website will rank for a keyword without links. At least not one that has any sort of competition!

How long will it take to show up on Google searches?

This depends on the competition level of the keywords you are targeting. Showing up on searches for your brand name takes very little time, often this is achieved within a week of us launching a website. Ranking for other keywords can take 6 to 12 months and in some cases longer for keywords with lots of competition. The important thing is to continue to update your website regularly with good unique content. Target long tail searches initially so that you are able to produce a website that is answering the right questions.