SEO FAQs

A list of 25 frequently asked questions about SEO with answers. 

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.

SEO is important because it helps websites gain visibility and drive traffic from search engines, which can lead to more leads, sales, and revenue.

The main components of SEO include on-page optimisation, off-page optimisation, and technical optimisation.

On-page optimisation involves optimising content, structure, and HTML elements on a website to improve its relevance and user experience.

Off-page optimisation involves building high-quality backlinks and social signals to a website to increase its authority and trustworthiness

Technical optimisation involves optimising a website’s technical infrastructure, such as site speed, mobile responsiveness, and schema markup.

Keyword research involves identifying relevant and high-traffic keywords and phrases to target in SEO efforts.

Search engines use complex algorithms to analyse and rank websites based on various factors, such as relevancy, authority, and user experience.

Content optimisation involves optimising website content, such as headlines, meta descriptions, and body copy, to improve its relevance and readability.

Backlinks are links from other websites that point to a website, which can help improve its authority and search engine rankings.

Link building involves acquiring high-quality backlinks from other websites to improve a website’s authority and search engine rankings.

Local SEO is the process of optimizing a website to rank higher in local search results for targeted keywords and phrases.

Social media can impact SEO by driving traffic to a website, increasing brand awareness, and providing social signals that can improve a website’s authority and trustworthiness.

A sitemap is a file that lists all the pages and content on a website, which can help search engines more easily crawl and index a site.

Mobile optimization involves optimizing a website for mobile devices, such as smartphones and tablets, to improve its mobile user experience and search engine rankings.

Site speed refers to how quickly a website loads, which can impact its user experience and search engine rankings.

Duplicate content refers to content that appears on multiple pages of a website or on multiple websites, which can harm a website’s search engine rankings.

A canonical tag is an HTML element that tells search engines which version of a page is the primary version, which can help prevent duplicate content issues.

Schema markup is a type of HTML code that provides structured data about a website’s content to search engines, which can improve its visibility and relevance.

A meta description is an HTML element that provides a brief summary of a page’s content in search engine results pages.

A title tag is an HTML element that provides the title of a page in search engine results pages.

Anchor text is the text used in a hyperlink that provides context about the content of the page it links to.

A 301 redirect is a type of redirect that permanently redirects one URL to another, which can help maintain a website’s search engine rankings.

A 404 error occurs when a web page cannot be found, which can harm a website’s user experience and search engine rankings.

Google Analytics is a free web analytics tool that provides insights into website traffic, user behavior, and other key metrics that can help inform SEO strategies.

Talk to an SEO expert

Simply fill out the form and we’ll be in touch. Or, if you prefer, call us on 01978 437078 for an instant response. 

Scroll to Top
Scroll to Top