The way I see it there are three things to consider when getting a website built – how it looks, how much control you will have of the content and how SEO friendly it is.
Most people neglect the latter while getting carried away with things like design elements and functionality, but making sure the CMS you will be using has all the necessary features to make optimisation easier is vital and just as important as the aesthetics.
Without those features that make an SEO’s life easier it will be very difficult to get your site up the rankings for your keywords. One of the first things you should be looking out for is the ability to alter your title tags and add meta descriptions. Your title and meta description are the starting point for all your SEO efforts, without them Google’s spiders are unlikely to crawl your site, they will simply move to those sites that are easier to read.
While meta keywords are now of less importance to search engines like Google, it is still worth having the ability to choose them so that you can optimise for some of the other search engines out there, Yahoo and Bing for example. Most web designers will now give you control of your CMS when you buy a website, but there are some excellent CMS available out there if you fancy having a go at building a website yourself.
The top 5 SEO friendly content management systems include MODx, Concrete5, Joomla, Drupal and of course WordPress. The latter includes a number of plugins designed to give your SEO a boost, but according to the experts MODx has the edge when it comes to SEO performance by giving you 100% control over any tweaks that need to be made to boost your SEO efforts.