How to do an Effective SEO Audit

seo audit

If you’re looking to improve your website’s search engine rankings, an SEO audit can help you get started. The first step in any SEO audit is to identify any technical issues that may be hindering your efforts. These are often hidden problems that are not necessarily detectable unless SEO software is used to find them.

An SEO audit can also help you discover ways to improve the effectiveness of your current SEO strategies. Depending on the specifics of your audit, the results can provide concrete first steps to improve your site’s ranking.

Content audit

In addition to evaluating your site’s technical aspects, an SEO audit should also evaluate your site’s content. A good site audit will include checking your title tags and description tags. Additionally, you should make sure each page is optimised for the keywords that you are targeting.

SEO Tools

Using a tool like Screaming Frog can also help you determine if your pages are optimised for the most important SEO factors. It also allows you to see data such as the total number of backlinks and a keyword index.

Another useful tool for checking your site’s search engine performance is Google’s SEO analyzer. This tool is a free, easy to use online tool that can give you valuable competitive analysis and advice. You can check the rankings of competing websites and learn the best ways to improve your rankings.

Lastly, you’ll want to make sure that your page’s URLs are following the proper coding conventions. The HTML code should contain hyphens to separate words and there should also be no duplicate content on your site.

SEO Checklist

As with any audit it is useful to put together a checklist to methodically go through each item step by step. Errors on a website can be easily missed and with a technical audit, there are several items to look at and over 200 SEO ranking factors to consider. While this will take more time, it will ensure that you cover all of the most important items. Checklists should be created by professionals to ensure they are accurate and complete. For instance, you’ll want to include information about your top performing keywords and competitors.

Following your audit of on-page and technical SEO factors you should also examine your website’s backlink profile in detail to check the quality of your inbound links. Having many low quality or irrelevant links can affect your website or page relevancy scores in a negative way. Your goal is to gain high-quality links where possible to boost website authority. Using a tool like Ahrefs can reveal the most toxic links that are dragging your rankings down.


Another trick to auditing your site is to look at your competitors’ backlink profiles. You can gain valuable insight into where their links are coming from as well as the authority of those websites to help you focus your link building and outreach efforts.

Regardless of whether you’re a beginner or an expert, an effective SEO audit is the first step to boosting your rankings and improving your business. To conduct an effective SEO audit, you should use a combination of on-site and off-site tools. Using an SEO audit example like the Ahrefs site explorer can help you analyze your target website over a period of months or years at a time.

Why Do an SEO Audit?

By taking the time to perform an SEO audit, you’ll gain valuable insight into the most important elements of your site. Whether you do the audit on your own or work with an SEO agency, the results of an SEO audit can give you a clear picture of your website’s strengths and weaknesses.

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