There is copywriting and there is SEO copywriting. There are clear crossovers but the two shouldn’t be confused and they are not one and the same. SEO copywriting fuses technical SEO knowledge with the ability to write content that engages readers. Copywriting is a craft that requires an exceptional ability to sell with words.
Using our services means you get to benefit from expert copywriting knowledge combined with an understanding of how search engines work. When we sit down to write a piece of content for a web page, we don’t take off on flights of fancy with flowery language and rich prose. When we write content for web pages we research your industry until we have a bank of keywords and phrases that are going to bring visitors to your website.
Our services include:
- SEO optimised web page content
- Keyword density audits
- Track content vs competitors
- Keyword research
- Voice search content
- Blog content
- Tone of voice development
That is no to say we don’t put effort into writing copy that connects to the reader because this is what keeps people on your website pushing up engagement rates and reducing troublesome bounce rates in the process, The importance of web content in all its forms has never been higher since Google placed value on the actual quality of it.
It even has a new component to its algorithm which benchmarks the content on your web page compared to what it expects to see from others in your industry.
The best SEO copywriting not only takes into consideration what search engines want it is also focused on understanding your website visitor’s problems and providing answers to the questions they are likely to be asking..Your audience is unlikely to spend much of their time reading through copy on your website unless it is well-crafted, so you need to choose your words carefully – make them incisive, powerful and get your target audience thinking.