SEO isn’t about writing a few blogs, filling your web pages with keywords and hoping for the best. If it was that simple, every site would be on the first page of Google search results. To get results you need a sound strategy and you need to measure performance. As the old saying goes in business, if you’re not measuring it, you’re not managing it.
There is only so much room at the top of the organic search results and it takes a lot of experience and knowhow to get your website there unless your site has no competition online and who can say that nowadays?
We are well equipped to handle all aspects of SEO such as technical on-page optimisation, link building, keyword rank tracking as well as website audits.
Our focus isn’t just on obsessing over keyword rankings although much of our work is measured on this aspect. It’s about how well your website is working to help grow your business. If you’re bringing in 3x the traffic then you want to be bringing in 3x the sales like the example on this page.
A website that works well will bring in sales for you 7 days a week 365 days a year without you having to leave the office.
This is why our SEO strategies are always about results and return on investment. Our service should more than pay for itself and be seen as an investment, not a cost.
Metadata Edits We make sure all pages have unique meta titles and descriptions. These are the snippets you will see in the search results so it is vital to get these right.
Google Search Console and Google Analytics These free tools provided by Google are a goldmine of information about your website. We use these tools to find potential issues such as manual actions missing sitemaps and so on.
Content We have the in-house expertise to offer a comprehensive web content service which includes assessing length and quality of content per page, assessing keyword density. We can also find duplicated content or produce content that is targeted to the queries your site visitors will be using.
Keyword Research We have advanced tools that can provide comprehensive keyword research. We can find the number of keywords your site ranks for and we can also compare this with your competition.
Page Speed Site load speed is an important metric to use when analysing web site performance. Slow sites offer a poor user experience that may filter into poor performance on Google search.
Local SEO Effective local SEO is critical if you want to feature in the search results in your local area. We can look at areas such as local citations and NAP data to make sure they are consistent.
Backlink audits How do your inbound links stack up against your competition? Inbound links are one of the most important ranking factors. We can assess how good your links are how many you have compared to the competition and source potential link opportunities using our SEO tools.
Technical SEO Our comprehensive SEO auditing tools will quickly find errors that may be holding back your website on Google search. Issues like broken links, 404 errors and duplicate content can all impact on performance. We can find and fix these issues for you.
Why Ask Us To Manage Your PPC Google Ads Campaigns?
Anyone can set up a Google advertising campaign often referred to as a PPC campaign but managing it properly takes experience. You will likely be competing against a large number of other businesses in your niche some of whom will have their campaigns managed professionally.
If your Google Ads campaign is run professionally this will ensure that your site remains visible at the top of the search results without spending a small fortune trying to outbid the competition.
Areas such as quality score, ads that are not relevant to search queries and poor landing pages can all impact on your click-through rate CTR which will result in you paying more for your advertising than is necessary.
In the worst cases Google Ads will just be a cost that yields no sales. Our PPC management service will ensure that your ad spending is kept under control while you achieve a return on your investment.
We can integrate your PPC campaigns with SEO so that you can develop a more rounded search marketing strategy where all your channels are working together to help grow your business
Some facts about Google Ads:
49% of people said they click on text ads. (Blue Corona, 2019)
Businesses make an average of $2 in income for every $1 they spend in AdWords. (Blue Corona, 2019)
63% of people said they’d click on a Google ad. (Search Engine Land, 2019)
Paid ads have been proven to result in an 11.38% clickthrough rate on Google. (Blue Corona, 2019)
66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
PPC ads are more effective when used in conjunction with SEO tactics. (New Media Campaigns, 2019).
PPC Management, Specialists In Google Ads Campaigns